real pr. real results.

Make Credibility Your Competitive Advantage

Michael Vaughan, founder

With nearly a decade of experience in public relations and strategic communications, Michael Vaughan helps companies shape perception, strengthen positioning, and build long-term credibility in competitive markets.

His background spans media relations, executive visibility, launches, messaging, and integrated communications strategy for organizations ranging from startups and investor-backed companies to nationally recognized brands and industry organizations including Samsung, TransUnion, IAB Tech Lab, Triton Digital, and Swivel AI.

Michael is particularly known for helping highly technical and fast-moving companies communicate more clearly with the audiences that matter most, translating complex ideas into narratives that resonate across media, business, and broader markets.

Before moving deeper into technology and national media relations, Michael worked across local communications, healthcare, legal PR, and integrated campaigns throughout Tampa and New Orleans. That experience continues to shape his approach today: strategic, collaborative, and grounded in the belief that credibility is one of the most valuable competitive advantages a business can build.

How we help

  • Strategic media engagement designed to build visibility, shape industry perception, and strengthen credibility through earned media coverage, press outreach, executive interviews, reporter engagement, launches, and ongoing communications support across trade, local, national, and industry media.

  • Building executive visibility through thought leadership development, executive messaging, ghostwriting, media preparation, speaking opportunities, podcast positioning, and broader reputation-building initiatives designed to establish authority within competitive markets.

  • Helping organizations clarify messaging, refine positioning, simplify complex ideas, and communicate more effectively with customers, investors, media, partners, and broader markets.

  • Supporting product launches, partnerships, funding announcements, market expansions, major initiatives, and company milestones through coordinated communications strategies designed to maximize visibility and industry impact.

  • Identifying and securing opportunities for executives and organizations to participate in conferences, panels, industry events, webinars, and speaking engagements that strengthen visibility, authority, and industry presence.

  • Managing award strategy, submissions, editorial opportunities, and broader recognition initiatives designed to strengthen market credibility and position organizations and executives as industry leaders.

  • Developing contributed content, executive bylines, commentary opportunities, podcast outreach, industry insights, and strategic narratives that help organizations shape conversations within their industries.

  • Building communications strategies that align with broader marketing, growth, investor, and business objectives through coordinated messaging, positioning, visibility planning, and communications support.

  • Helping organizations strengthen long-term trust, authority, and market perception through strategic communications initiatives tailored to competitive and rapidly evolving industries.